Designing for Screen: Production Design and Art Direction Explained

by Georgina Shorter

Overview

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen.|Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story.

Product Details

ISBN-13:	9781847973849
Publisher:	Crowood Press, The
Publication date:	07/31/2012
Pages:	176
Product dimensions:	6.40(w) x 9.10(h) x 0.50(d)

About the Author

Georgina Shorter has worked as a professional designer and decorator for many years and has experience in film, theatre, music videos and commercials. She has lectured at the Wimbledon School of Art, Goldsmiths University of London and Central Saint Martins College of Art and Design.

Table of Contents

Introduction 7

1 Colour and Texture 11

2 Creating an Environment 27

3 The Script 47

4 Research 61

5 Illustrating your Ideas 75

6 Preparation in 2-D for 3-D Realization 101

7 Model-Making: the Basics 119

8 More Detailed Model-Making 135

9 The Production Process 159

Glossary 168

Bibliography 170

Recommended Viewing 171

Index 175