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Designing for the Circular Economy

By Martin Charter (Editor)
eBook
$59.99
By Martin Charter (Editor)
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The circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive advantage means rethinking your business model from early creativity and design processes, through marketing and communication to pricing and supply. Designing for the Circular Economy highlights and explores ‘state of the art’ research and...

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BusinessMarketing & SalesMarketingConsumer Behavior