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Designing Logos: The Process of Creating Symbols That Endure

By Jack Gernsheimer
eBook
$25.99
By Jack Gernsheimer
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How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point sys...

Categories

Art, Architecture & PhotographyScience & TechnologyEngineeringArt - Fashion, Decorative Arts & DesignIndustrial Engineering & Materials ScienceGraphic Arts & Book DesignGraphic Design - Posters & AdvertisingIndustrial Design - General & Miscellaneous