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Designing Logos with Negative Space: The Power of Visual Metaphor to Design Logos that Engage and Endure

By Ralph Kenke
Paperback
$29.95
By Ralph Kenke
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This item will be released on Oct 13, 2026
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An essential guide for anyone interested in contemporary identity design, Designing Logos with Negative Space reveals how visual metaphor, typography and negative space can be used to create distinctive logos that engage, inspire and endure.

Moving beyond surface aesthetics, the book explores how negative space—what’s left unseen—can become a powerful tool for meaning, emotion and brand storytelling.

Written by award-winning designer, media artist and lecturer Ralph Kenke, this in-depth reso...

Categories

Art, Architecture & PhotographyArt - Fashion, Decorative Arts & DesignArt - History & CriticismGraphic Arts & Book DesignArt Styles & PeriodsGraphic Design - TypographyGraphic Design - Posters & AdvertisingModern ArtGraphic design (Typography)