Designing Products People Love: How Great Designers Create Successful Products

Designing Products People Love: How Great Designers Create Successful Products

by Scott Hurff

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Overview

How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation.

Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process.

  • Understand exactly who your customers are, what they want, and how to build products that make them happy
  • Learn frameworks and principles that successful product designers use
  • Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times
  • Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster
  • Design effective interfaces across different form factors by understanding how people hold devices and complete tasks
  • Learn how successful designers create working prototypes that capture essential customer feedback
  • Create habit-forming and emotionally engaging experiences, using the latest psychological research

Product Details

ISBN-13: 9781491923672
Publisher: O'Reilly Media, Incorporated
Publication date: 01/08/2016
Pages: 324
Sales rank: 1,196,901
Product dimensions: 6.90(w) x 9.10(h) x 0.70(d)

About the Author

Scott Hurff is a product designer and author. He started his first company while in college, and became the youngest entrepreneur-in-residence at Kodiak Venture Partners in Boston. Scott has led product design for products used by millions of users in a variety of areas, including video sharing, entertainment, and consumer mobile apps.Scott teaches designers how to bring their designs to life and writes about what makes products great at scotthurff.com. His work has appeared in a variety of publications, including Die Zeit, Quartz, Gizmodo, Business Insider, and Gamasutra.

Table of Contents

Acknowledgments ix

Preface xi

Chapter 1 Why Products Exist 1

What's Product Design? 1

Product Design's Heritage 4

Why the History Matters 14

What the History Tells Us 15

So What? 26

Shareable Notes 26

Do This Now 27

Interview: Keenan Cummings 28

Chapter 2 How to Create Products People Want 33

Avoiding "Ego-First Development" 33

What Does a Product Designer Do? 42

Shareable Notes 49

Do This Now 49

Interview: Amy Hoy and Alex Hillman 50

Chapter 3 What Are We Building Here? 55

Defining What to Build 55

Shareable Notes 67

Do This Now 68

Interview: Sahil Lavingia 69

Chapter 4 User Interfaces Begin with Words 73

Really? Start with Words? 73

Creating User Flows 76

Writing Your Screens 86

Traits of Good Interface Copy 90

Shareable Notes 92

Do This Now 93

Interview: Jon Troutman 94

Chapter 5 Tangible Trumps Theoretical 99

Prototypes: Worth 1,000 Mockups 99

Bigger Than a Buzzword 105

Goals of Prototyping 108

Readying for Consumption 112

Shareable Notes 114

Do This Now 115

Interview: Pauly Ting 116

Chapter 6 The Mechanics of Interface Design 121

The Push and Pull of Prototypes Versus Pixel Perfection 121

The UI Stack: Five States of Interface Design 124

Ergonomics: Thumb Zones and Tap Targets 157

Cross-Platform Design 169

Shareable Notes 176

Do This Now 177

Interview: Diogenes Brito 178

Chapter 7 The Psychology of an Experience 185

Products and Psychology 185

Shareable Notes 231

Do This Now 232

Interview; Jonathan Badeen 233

Interview: Josh Brewer 235

Chapter 8 Interpreting Feedback and "Leveling Up" Your Product 241

It's a Creative Journey, After All 241

Leveling Up 244

Don't Squander Your Gains 257

Shareable Notes 258

Do This Now 259

Interview: Ruby Anaya 260

Chapter 9 Shipping Is an Art-and a Science 265

The Invention Versus the Manufactured Article 265

It's Ready When It's Ready 267

Being "Chief of Everything" 269

Interview: Josh Elman 275

Interview: Cat Noone 280

Appendix: Further Reading 283

Index 287

About the Author 301

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