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Destination Marketing Organisations

By Steven Pike
Hardcover
$233.99
By Steven Pike
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Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketi...

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BusinessMarketing & SalesIndustriesMarketingConsumer IndustriesMarketing - General & MiscellaneousRecreation & Entertainment Industries - Hospitality & Tourism