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Destination Marketing: Essentials

By Steven Pike
eBook
$66.99
By Steven Pike
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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new third edition has been revised and updated to include:

  • 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Aust...

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BusinessIndustriesIndustries - General & MiscellaneousGeneral & Heavy Industry - General & Miscellaneous