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Development Communication

By Rajbir Singh
eBook
$5.99
By Rajbir Singh
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The present work is a humble attempt to understand the mechanics of the communication strategy and media campaign through a case study of the Prohibition Campaign in Haryana in 1990s. It tries to assess the role of mass media and to present an insight into the promises and possibilities that they hold for the enlistment of the teeming millions

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