Diamonds Are Forever: The Business of Baseball

As every American knows, our nation's favorite pastime is also big business. The last fifteen years have been exceptionally good to the business of baseball-with the growth in fan attendance, the spread of cable television, the burgeoning interest in cards and other baseball memorabilia, the historical appreciation of franchise values, the emergence of a powerful players' union, and average salaries that are almost twenty times their pre-1976 levels. Yet at this time of prosperity, major ec...