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Dietrich Mateschitz: Wings for People and Ideas: Red Bull and Viktor Frankl's search for meaning
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Creative Drive and Entrepreneurial Spirit
Wings for People and Ideas shows us how Viktor Frankl influenced Dietrich Mateschitz, the founder of Red Bull. It combines the history and philosophy of entrepreneurship into a unique and inspiring unity. From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschit...You May Also Like
