Difference: The one-page method for reimagining your business and reinventing your marketing

"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." -Seth Godin

Marketing is not a department-it's the story of how you create difference for your customers.

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay a...