Different: Escaping the Competitive Herd

Why trying to be the best ... competing like crazy ... makes you mediocre

Every few years a book-through a combination of the author's unique voice, storytelling ability, wit, and insight-simply breaks the mold. Bill Bryson's A Walk in the Woods is one example. Richard Feynman's “Surely You're Joking, Mr. Feynman!” is another.
*
Now comes Youngme Moon's Different, a book for “people who don't read business books.” Actually, it's more like a personal conversation with a friend who has thought d...