Different: Escaping the Competitive Herd

Different: Escaping the Competitive Herd

by Youngme Moon

Paperback

$15.32 $16.00 Save 4% Current price is $15.32, Original price is $16. You Save 4%.
View All Available Formats & Editions
Use Standard Shipping. For guaranteed delivery by December 24, use Express or Expedited Shipping.

Product Details

ISBN-13: 9780307460868
Publisher: The Crown Publishing Group
Publication date: 09/06/2011
Pages: 288
Sales rank: 204,731
Product dimensions: 5.10(w) x 7.90(h) x 0.70(d)

About the Author

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.

Table of Contents

introduction ix

a preview 1

part 1 The Competitive Herd (critique)

the herd instinct 21

the paradox of progress 47

the category blur (how we cope) 72

escaping the herd 93

part 2 No Contest (celebration)

reversal 107

breakaway 128

hostility 153

difference 179

part 3 The Human Touch (reflection)

marketing myopia, revisited 205

sign-off 225

addendum 233

acknowledgments 257

index 261

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Different: Escaping the Competitive Herd 3.6 out of 5 based on 0 ratings. 10 reviews.
Anonymous More than 1 year ago
Sits in his room wearin boxers on his phone
Anonymous More than 1 year ago
book is nice but since its ebook and u cannot print it is a really bad thing! i didnt satisfy of service. but book is good to read for brand management
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago