Differential Games in Marketing | Barnes & Noble®

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By Steffen Jørgensen, Georges Zaccour

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Overview

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.

The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reac...

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Business Science & Technology Engineering Marketing & Sales Mathematics Engineering - General & Miscellaneous Marketing Mathematical Modeling Marketing - General & Miscellaneous Marketing - Professional & Reference Mathematical Modeling - Business Mathematical Programming & Operations Research Differential games