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Digital advertising, Past, Present, Future (Contemporaru Marketing, Strategy and tactics, #1)

By A Whalley
eBook
$25.00
By A Whalley
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Digital Advertising is standing at a crossroads,

The deprecation of third-party cookies (3PCs) marks a significant shift in the digital advertising landscape. As major browsers like Google Chrome, Safari, and Firefox phase out support for these cookies, advertisers and marketers are compelled to pivot towards first-party data (1PD) strategies, a fact I outlined in my book "Digital Marketing without Cookies". This transition emphasizes building direct customer relationships and obtaining expl...

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BusinessMarketing & SalesAdvertistingAdvertising - General & Miscellaneous