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Digital Analytics for Marketing

By Karim Feroz, Gohar F. Khan, Marshall Sponder
eBook
$70.99
By Karim Feroz, Gohar F. Khan, Marshall Sponder
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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into...

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ComputersBusinessComputer Business & CultureInternet & World Wide WebBusiness TechnologyMarketing & SalesE-CommerceMarketingOnline Marketing