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Digital Consumer Behavior: Navigating the Dynamics, Building the Demand

By Kyle Allison
Paperback
$34.99
By Kyle Allison
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Become the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and quantitative execution.

This is the central focus for executives, practitioners and students inside Digital Consumer Behavior: Navigating the Dynamics, Building the Demand.

This book is perfect for anyone who wants to immerse themselves with both foundational consumer behavior theories and concepts, but how it is applied with practical and applicable strategies for today's modern di...

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BusinessMarketing & SalesMarketingConsumer Behavior