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Digital Innovation Strategy

By Aija Leiponen
eBook
$47.00
By Aija Leiponen
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Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position...

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BusinessSmall BusinessEntrepreneurship