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Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse
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Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L'Oréal's successful people-driven digital transformation. Professors and authors Béatrice Collin and Marie Taillard set out exactly how L'Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.
Digital Makeover comprehensively describes L'Oréal's strategy, including:
¿ Maintaining market leader...
Digital Makeover comprehensively describes L'Oréal's strategy, including:
¿ Maintaining market leader...
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