Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

Written by two highly experienced digital marketing consultants, the book shows you how to:

• Draw up an outline integrated digital marketing plan
• Evaluate and apply digital marketing principles and models
• Int...