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Digital Marketing: Integrating Strategy, Sustainability, and Purpose
Hardcover
$233.99
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Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage.
Retaining the popular integrated approach that int...
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