A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. It is designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. It provides a functional framework to develop an effective plan without getting into a granular level of technical detail. Set your digital marketing direction, allocate resources and tightly control your campaigns to increase ROI (and stay sane!).
|File size:||6 MB|
About the Author
Emiliano Giovannoni is a seasoned digital marketing manager and consultant based in Brisbane, Australia. With vast international experience and a notable track record gained running digital marketing functions in competitive markets including the United Kingdom, Europe and Singapore, he has led digital marketing strategy for organisations ranging from publicly listed multinationals to VC-funded start-ups to drive revenue growth, deepen market-share, and foster client engagement in highly competitive market sectors including consumer finance, web and SaaS services and e-commerce retail. He is an Australian Marketing Institute Associate Member (AMAMI) and Certified Practising Member (CPM).