Digital Media and Innovation: Management and Design Strategies in Communication / Edition 1

Digital Media and Innovation: Management and Design Strategies in Communication / Edition 1

by Richard A. Gershon
ISBN-10:
1452241414
ISBN-13:
9781452241418
Pub. Date:
03/21/2016
Publisher:
SAGE Publications
ISBN-10:
1452241414
ISBN-13:
9781452241418
Pub. Date:
03/21/2016
Publisher:
SAGE Publications
Digital Media and Innovation: Management and Design Strategies in Communication / Edition 1

Digital Media and Innovation: Management and Design Strategies in Communication / Edition 1

by Richard A. Gershon
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Overview

Digital Media and Innovation offers an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and highly differentiated products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In a word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This book will introduce current and future media industry professionals to the people, companies, and strategies that have embraced innovation to introduce new products and business models to thrive in the digital age.


Product Details

ISBN-13: 9781452241418
Publisher: SAGE Publications
Publication date: 03/21/2016
Edition description: First Edition
Pages: 280
Product dimensions: 7.00(w) x 9.90(h) x 0.80(d)

About the Author

Richard A. Gershon is Professor Emeritus in the School of Communication at Western Michigan University, USA.

Table of Contents

Chapter 1: Power of Good Ideas
What is Innovation?
The Power of a Good Idea
Research and Development
Mavericks and the Power of a Good Idea
Three Strategic Approaches to Business Transformation
Digital Medial and Innovation
Innovation Failure
Chapter 2: Business Model Innovation
Business Model Innovation: Strategies and Approaches
Home Box Office, Inc.
Amazon.com
Google
Chapter 3: Product Innovation
Ideation: The Power of New Ideas
New Product Development
Product Design
Sony Corporation
The Walt Disney Company
Apple
Chapter 4: Business Process Innovation
Business Process: Theoretical Traditions
Business Process and Organizational Performance
Dell Inc.
Netflix, Inc.
Chapter 5: Innovation Failure
Business and Innovation Failure
Disruptive Technology
The Eastman Kodak Company
Blockbuster
The Sony Corporation
Chapter 6: Diffusion of Innovation
Diffusion of Innovation
The Innovation/Decision Process
Opinioned Leadership Reconsidered
Rate of Adoption
Product Launches and Introductions
When New Product Launches Sometimes Fail
Creative Destruction in the Digital Age
The Tipping Point
Chapter 7: Intelligent Network
The Intelligent Network: Understanding Internal Structures and System Processes
The Intelligent Network
Hierarchical Ordering
Interdependency
Exchange
Equifinality
Redundancy
Network Holism
Permeability
Chapter 8: Digital Media and Innovation 1
Digital Media
Digital Media: Technical Considerations
Interactivity
Virtual Communication
Information Search
Chapter 9: Digital Media and Innovation 2
Personalization
Mobility
Convergence
Artificial Intelligence
Chapter 10: Smart Cities and Common Good
Smart Cities
Broadband Delivery and Smart Cities
Digital Media and Intellectual Property
Chapter 11: Facebook
Historical Overview
A Business Perspective on the Power of Social Media
Facebook: Business Model Innovation
Facebook’s Financial Performance
Privacy Concerns
Political Activism and the Power of Social Media
Chapter 12: Digital News Reporting, Computer Tablets, and the New Journalism
The Causes and Consequences of Newspaper Circulation Decline
Computer Tablet
Digital News Reporting
Chapter 13: Hacker Culture
Culture of Discipline
Having the Right People
Hacker Culture
Risk and Experimentation
Creating the Proper Work Space
Serendipitous Connections
Innovation Centers within the Mainstream

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