Digital Reading of Net Generation in China

With the methodology of eye-tracking experiments, in-depth interviews, and large-scale questionnaires across cities, this book provides a panoramic vision of digital reading and social interaction among the new generations in China.

Growing up under the background of social transformation, cultural integration, and technological progress, digital reading of the Chinese net generation presents complex characteristics. People born in the 1980s and 90s are better educated, have democratic consc...