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Digital Services in the 21st Century: A Strategic and Business Perspective

By Antonio Sanchez, Belen Carro, Nim K. Cheung (Editor)
Hardcover
$132.95
By Antonio Sanchez, Belen Carro, Nim K. Cheung (Editor)
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Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.

  • Includes services, underlying technologies, and internal capabilities for social network advertising
  • Covers market dynamics that determine the successes and failures of service offerings
  • Discusses the impact of smartphones (iPhone launch) on the t...

Categories

EngineeringTechnologyTelecommunicationsTelecommunications TechnologyTelecommunications * General