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Digitalized Markets

By Johan Hagberg (Editor), Hans Kjellberg (Editor)
eBook
$59.99
By Johan Hagberg (Editor), Hans Kjellberg (Editor)
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This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore several mundane markets, including personal transportation, temporary accommodation, fashion clothing, concert tickets, and web shopping. They employ a variety of useful concepts and methods to approach...

Categories

BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous