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Disability and Digital Marketing

By Jonatan Södergren (Editor), Niklas Vallström (Editor)
eBook
$61.99
By Jonatan Södergren (Editor), Niklas Vallström (Editor)
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This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical insights for academics, practitioners, and policymakers interested in marketing, communication, sociology, and public policy.

The first part, Digital Marketplace Accessibility, examines strategies for reducing the digital divide, including inclusive hiring practices and accessible platform deve...

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ComputersBusinessComputer Business & CultureInternet & World Wide WebBusiness TechnologyMarketing & SalesE-CommerceMarketingOnline Marketing