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Discovering Public Relations: An Introduction to Creative and Strategic Practices

By Karen Freberg
eBook
$112.00
By Karen Freberg
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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transfo...

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Social SciencesMedia & CommunicationsJournalismJournalism - General & Miscellaneous