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Discussing the Impact of the Internet on issues Management
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Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 67, Bournemouth University (Media School), course: Public Relations, language: English, abstract: When Patrick Henry spoke those words more than two hundred years ago, the development of issues management was far away. Nevertheless his words describe what can be called the essence of issues management (IM) over the past 25 years. According to Jones and Chase (1979) issues mana...
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