Disruptive Package Design

Packaging is everywhere we go – in every business and household. Consumer goods fall into the most competitive, fastest-growing, look-based market sectors on the planet. To create an emotional reaction in your consumer and trigger that 'buy now' response, your package design needs to disrupt the visual space in its category. This book outlines a common-sense approach to the matter and methods that can be executed on any budget. Take the following into consideration: How do I create category...