Ditch The Pitch: The Art of Improvised Persuasion

In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations.

Ditch the Pitch is an essential listen for salespeople, business managers, and anyone wishing to persuade those around the...