DIY Public Relations: Telling Your Story on a Zero-Dollar Budget

If you want to get media attention, you don’t need to spend a dime—and you definitely don’t have to pay someone to do the work for you. Here’s how to do it yourself.

In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don’t have a communications and marketing staff, if you’re just getting started in your PR...