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Dizayn-myshlenie dlya biznesa: proverennyy podhod k sozdaniyu ustoychivoy sredy dlya innovatsiy

By Oliver Kempen, Ekaterina Romanenko (Translator)
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$12.99
By Oliver Kempen, Ekaterina Romanenko (Translator)
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Hotite, chtoby v vashey kompanii idei i produkty poyavlyalis ne vremya ot vremeni, a regulyarno? Dizayn-myshlenie pomozhet naladit stabilnyy potok innovatsiy. Podhod, kotoryy uzhe primenyayut BMW, Swatch, SIBUR, Lukoyl i drugie krupnye kompanii, pomogaet ne tolko razrabatyvat produkty, no i zapuskat novye biznes-napravleniya, usilivat komandu i povyshat loyalnost klientov. Oliver Kempkens — sovetnik SAP, Sber i Merck — pokazyvaet, kak vstroit dizayn-myshlenie v kulturu i strategiyu, chtoby:...