DJ's Mean Business: One Night Behind the Turntables Can Spin Your Company's Success

DJ's Mean Business: One Night Behind the Turntables Can Spin Your Company's Success

by Amani Roberts


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Loosen your tie, grab your favorite tunes, and get ready-because this DJ is spinning a creative business strategy that'll really shake the world up...

Tonight, you're about to learn everything you need to know about starting, building, and marketing your small business... by hitting your new favorite club in Hollywood.

Get behind the decks with DJ, music producer, podcaster, and educator Amani Roberts, and learn how a one night set can unlock your professional skills, work your creativity into entrepreneurship, and unleash your inner DJ.

Make every customer jump up and rock when you learn:

  • How to give your customers more of what they want (even if all they want to sing "Sweet Caroline.")
  • The Troubleshooting Checklist for step-by-step solutions to deal with issues-- from running out of cash to hiring the wrong people―without missing a beat.
  • From bow-ties to Adidas, why strategic authenticity is your brand's pathway to loyal followers and growth.
  • Lessons from brands like Marriott, Spanx and Old Spice to keep the life of your business on an ultimate winning streak.
  • The secret ingredient of nostalgia to reach new customers and be a hit with old ones.

Don't miss out on the performance as DJ AmRo gets the party started for the crowd and for your business. All it takes is his fresh, unforgettable startup strategy in this guide to show you how to start the fun, beat the fear... and dance on your journey to entrepreneur success.

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Product Details

ISBN-13: 9781734346602
Publisher: AHR19 Enterprises, LLC
Publication date: 04/14/2020
Pages: 152
Product dimensions: 5.00(w) x 8.00(h) x 0.33(d)

About the Author

In college, Amani Roberts saw Biz Markie spin at a small club. It changed his life. Now Amani-a.k.a. DJ AmRo-is a successful DJ, music producer, podcaster, educator, and business professional. Blending art with savvy business strategy, Amani has performed around the world, co-released three remix EPs, and runs a music business that caters to corporate clients. He's also an adjunct professor at California State University (CSUF). Visit, and follow him on Twitter, Facebook, and Instagram (@amaniexperience).

Table of Contents


10:01 – 10:15 p.m.

Introduce Yourself

Weddings Make Me Nervous

At the Club, Nothing but Stares and Smiles

How Teaching Has Helped My DJ Career

How Did I Get Here?

Thinking with My Head and Not My Heart

10:15 p.m. – 10:30 p.m.

Beta Testing/Building Rapport

The Start-Up Business Is Just Like Starting a Set

DJ Beta Testing

The Chicago Marriott and the Latin Mixtapes

10:30 p.m. – 10:45 p.m.

Branding Can Change the Trajectory/The DJ Name (Marketing and Branding)

Branding (A Story)

Marriott Branding: Lifelong Lessons on Strong Branding

10:45 p.m. – 11:00 p.m.


The Seven Most Common Troubleshooting Issues a DJ Faces

The Ultimate Troubleshooting Lesson

The Infamous System Update

The Seven Most Common Troubleshooting Issues a Business Faces

11 p.m. – 11:30 p.m.

In the Groove/Preparation Wins Every Time

The Beginning of My Record Collection Habit

How Music Production Helps

A Customer Service Lesson

11:30 p.m. – 11:45 p.m.

Taking Risks (in the DJ Booth and in Business)

A Risky Move to Miami

Business Risks

11:45 p.m. – Midnight

Just Say No to Requests

Washington, DC, a Second Time

Reinvention in the Business World

Midnight – 1:00 a.m.

Prime Time: A Story


Seven Tips to Market Yourself as a DJ

Scratch DJ Academy, Los Angeles

1:00 a.m. – 1:15 a.m.

The Homestretch


1:15 a.m. – 1:30 a.m.

Avoiding Distractions and Staying Focused

1:30 a.m. – 1:45 a.m.

Time for Slow Jams!

Radio Love Song Dedications

Nostalgia in Business

OMG, He Came Back!

1:45 a.m. – 2:00 a.m.

The Night Is Over

Uber Confessionals

Don’t Go Too Hard Too Soon (Thanks V-Fresh!)

Basic DJ Definitions

Mapping Out a Song

2:00 a.m. – 2:30 a.m.


A Strong Tribe

Life Doesn’t Happen to You, It Happens for You

(A Lesson)

3:00 a.m.


The Climax of the Scratch DJ Academy LA Experience



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