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Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
Hardcover
$27.95
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Increasingly today, in every age group, consumers are committing to brands that show good citizenshipfrom fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success.
Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business ...