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Do Penguins Eat Peaches?: And other unexpected ways to discover what your customers want

By Katie Tucker
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$9.99
By Katie Tucker
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**Business Book Awards 2024: Highly Commended**

Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.

Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a...

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