Do Penguins Eat Peaches?: And other unexpected ways to discover what your customers want

Stop guessing and start using market research to build what customers actually want. If you run a small business, it’s easy to waste time and money on ideas that don’t land.

Do Penguins Eat Peaches? shows founders, freelancers and small—business owners how to use simple market research tools to understand your audience and build what sells. From customer interviews and surveys to real—world testing, including how emerging AI tools can help you r...