Do You Love Football?!: Winning with Heart, Passion, and Not Much Sleep

When Jon Gruden asks his Tampa Bay Bucs, "Do you love football?!" it's to remind them why they pull on their shoulder pads every Sunday morning. It's not about the money or the fame; it's about their passion for what they do.

And passion is something that has fueled Gruden's entire career. From his college playing days and his climb through the coaching ranks -- from college to assistant coaching jobs with the NFL's elite teams, to his first head coach job with the Oakland Raiders, and final...