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Do You Matter?: How Great Design Will Make People Love Your Company
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“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”
John Sculley former CEO, Pepsi and Apple
“Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.”
Bill Burnett Executive Director, Design Program, Stanford University
“Design is the last great differentiator, and yet so few really underst...
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