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Drive: The Surprising Truth About What Motivates Us

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The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivation

Most people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.

In this provocative and persuasive new book, Pink asserts that the secret to high performance and satisfaction at work, at school, and at home is the deeply human need to direc...