Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight

In his previous bestsellers—The Starbucks Experience, The New Gold Standard, and Prescription for Excellence—Joseph Michelli revealed customer experience practices and strategies of beloved businesses. Now, in this timely new book, he shares the greatest customer-driven insights behind one of the most iconic brand names in the world: Mercedes-Ben...