Driving Honda: Inside the World's Most Innovative Car Company | Barnes & Noble®

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By Jeffrey Rothfeder

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Overview

Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world’s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?

According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especiall...

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About the Author

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Business Transportation Business History Industries Management & Leadership International Business Automobiles Consumer Goods Industry - History Consumer Industries Industry Profiles - Management Asia - International Business Automotive Industry - History Business History - General & Miscellaneous Automotive Industries Engineering, Transportation & Technology Industries - Management Japan - International Business Automotive Business & Industry