Driving the Technical Sale: Winning over the technical influencers. Master the Evaluation process. Paving the way for expansion.

More than ever, corporate buyers are requiring in-depth evaluations - or pilots - of your products before they will make a bigger investment. Your company's future revenues and growth depend on your ability to execute. In today's B2B marketplace, selling and buying have changed. More than ever before, vendors are compelled to demonstrate their value through a proof-of-concept - or pilot - of their product before prospective customers will make a big purchase. My book " driving the technical...