Macabre

This first "gimmick" outing from horror producer William Castle is mainly distinguished by the clever ad campaign promising $1000 insurance for each patron (from Lloyds of London, no less!) against the possibility that they may die of fright during a screening of the film. (A similar gimmick would later be employed by the producers of the less imaginative thriller The Screaming Skull, who promised patrons an all-expense-paid funeral.) Castle certainly had nothing to worry about, since there...