Dynamic Business Strategy: Competing in a Fast-changing, Uncertain Context

The playing field for business has changed significantly in recent decades. The pace of change is accelerating, driven by increased technological progress and shrinking business lifespans. Economic and political uncertainty has risen dramatically and is likely to remain at elevated levels. Industry boundaries are blurring, increasing the potential paths to competitive disruption.

Strategy is not dead—in fact, as the gap between winners and losers within industries continues to grow, it is ...