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E-commerce 2023-2024: business. technology. society., Global Edition

By Carol Traver, Kenneth Laudon
Paperback
$95.95
By Carol Traver, Kenneth Laudon
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E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the ...