E-Commerce and Financial Services in Asia: The Expansion and Globalization of Alibaba, Coupang and SoftBank

This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.

The business world has been transformed by information technology and online companies, which benefitted during the Covid-19 pandemic, unlike the traditional retail sector of the economy. The well-known Amazon has seen the emergence...