E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e—commerce growth.

E—commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e—commerce landscape. By connecting e—commerce tools and metrics to broader brand—building and marketing strategies, this book guides readers through essential areas such as customer—centricity, cross—functional collaboration, consumer data and behavio...