Eco-Friendly and Fair: Fast Fashion and Consumer Behaviour

The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices.

This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainab...