Economic Signals: Prize Promotions, Anonymous Giving, and Political Advertisements

This Brief sheds new light on three specific aspects of economic behavior – companies offering prize promotions, individuals making anonymous donations, and politicians creating political advertisements. These are considered signals that firms send to consumers, donors send to others, and politicians send to voters, respectively. The author shows why firms, donors, and politicians employ these behaviors, and what their social consequences are from an economic theory perspective. This book i...